Toki brand assets and guidelines
A concise home for official Toki logos, visual identity assets, historical marks, and practical guidance for using the brand clearly and consistently.
Download brand kit View guidelines
Use the current Toki mark first
These are the recommended assets for product pages, app listings, partner announcements, press coverage, and public-facing materials.
Horizontal black outline
A high-contrast horizontal lockup for light backgrounds and editorial layouts.
Horizontal color lockup
The primary horizontal version for most brand, press, and partner placements.
Black solid symbol
A compact single-color symbol for small or restrained placements.
Black logotype
Use when the wordmark needs to stand on its own without the symbol.
Candy app icon
The app icon artwork for product listings, launch materials, and app surfaces.
Vertical black solid
A stacked single-color lockup for centered layouts and compact brand blocks.
Vertical color lockup
A stacked color version for layouts where horizontal space is limited.
A record of our visual evolution
Three visible stages of the Toki identity, from the earliest Dola-era illustration to the current official mark.
Current Toki identity
The current mark moves from character-led expression toward a simpler, more flexible system for product, press, and partner use.
Dola app icon
A cleaner product mark that made the assistant easier to recognize across app surfaces and social previews.
Original Dola illustration
Simple, handmade, and full of early personality. This was Toki before the brand system caught up with the product.
Keep Toki recognizable
The basics are simple: use official files, preserve the logo shape, give it room to breathe, and avoid applying extra effects.
Do
- Use the official SVG or high-resolution PNG assets from this page.
- Leave clear space around the logo so it is not crowded by text, icons, or edges.
- Choose the logo version that has enough contrast against the background.
- Use the current logo for all new public-facing material.
Don't
- Do not stretch, rotate, redraw, or crop the logo.
- Do not change the logo colors outside the approved variants.
- Do not add shadows, outlines, gradients, textures, or animation effects.
- Do not use archived logos as the current official Toki identity.